Newswire - June 2022

Target, Marriott, Walmart... A growing number of companies are launching media networks built on their own unique inventory and/or customer data. Running ads is certainly a quick way for these businesses to generate revenue, but these networks will also offer marketers access to unique programmatic tactics; Best Buy's plans, for example, involve selling ad space on their in-store display TVs. (Beet.TV)

CTV captures a higher level of attention among British and European viewers than linear TV or social video, with CTV viewers watching ads for 3 seconds longer than linear and 5 times longer than social before looking away. According to the study's participants, the CTV ads were "more relevant [and] higher quality," and most CTV viewers (65%) would be willing to watch ads in exchange for free content. (Campaign)

Outsourcing marketing work is a delicate balance: While many tasks that agencies once carried out moved in-house during the pandemic, other brands are discovering that a fully in-house approach doesn’t work for everyone. Specialized agencies can assist with meaningful gaps in an organization's expertise, bandwidth, or capabilities, and while they don't necessarily need to be one-stop shops, they should offer "agility, speed, and efficiency." (Ad Exchanger)