Drako Media Group Inc. ("Drako Media", "we", "us" or "our") would like to inform you about how we use the information we collect when you visit our website, visit or interact with our pages on social networks or when you retain our services. This Policy is intended to define and help you understand our practices regarding the collection, use, disclosure and retention of personal information.


1. Who are we and what is our commitment?

Drako Media is a Montreal-based company specializing in mobile marketing, geofencing technology and programmatic advertising. Through our customized offer, we provide support to both media buying agencies and advertisers to target, deliver and measure their digital campaigns. 


Drako Media is the "Data controller" of the personal information of its website visitors and customers ("you" or "your").  Drako Media is committed to protecting the privacy of the personal information entrusted to us. We recognize that privacy is an essential element of public trust.


By providing us with personal information, you consent to its processing as set out in this Privacy Policy, and you authorize Drako Media, its third parties and service providers to process your personal information for the purposes set out below.


1.1 Links to websites

Please note that Drako Media's website may contain links to websites operated by third parties, including the links contained on the "Resources" web page; these links are provided solely as a convenience to you. Drako Media has no control over third-party websites. Any personal information you transmit through these sites is subject to the privacy policies of those sites. Therefore, the presence of such link on our website does not in any way engage the liability of Drako Media.


2. What is "personal information"?

In this Policy, "personal information" means any information (regardless of format) about an individual that directly or indirectly identifies that individual, such as name, home address, date of birth, etc. Information that is anonymized or aggregated and cannot be associated directly or indirectly with an identifiable individual is not considered personal information.


3. What personal information do we collect and how? 

We may collect certain personal information about you in the following circumstances:

  • When you contact us, we collect your login and contact information, including your name, telephone number and e-mail address, as well as the information contained in your request.

  • When you subscribe to our newsletter, we collect your e-mail address.

  • When you interact with our social media accounts, such as LinkedIn or X (Twitter), for example if you "like" our page or make comments, we may collect certain information about you, such as your name and profile picture. The information we collect depends on what these social networks share with us and the privacy settings you have selected. We suggest you consult the privacy policies of these social networks to learn more.

  • When you visit our website, we may collect certain technical information, such as cookies, about your browser or device and your use of the website. This information may include information about your visit to or use of our website, including the IP address of your device or computer and the browser you used to access the website. For additional information, please refer to section 10 of this Policy.

  • When you subscribe to services, contact information as well as billing information such as a billing address, bank details or any other payment system data.

  • When you apply for a job with Drako Media, we collect the information contained in your application, including your name, e-mail address, telephone number, work experience and references. 

  • Any other personal information you provide. Please note that if you provide us with personal information about other persons (such as your customers, directors, officers, shareholders or beneficial owners), you must ensure that you have duly notified them that you are providing us with their information and that you have obtained their consent to such disclosure.

3.1 Do we receive personal information from third parties? 

We may obtain Personal Information from third parties, both private and public (such as social networks, business partners, etc.). Any Personal Information that is not collected directly from you will be collected in accordance with the applicable legislation.


Non-personal data from third parties

In providing our advertising and geofencing services we may also have access to data generated by third parties through their websites, applications, connected objects or other media. We do not directly collect this data ourselves, but it may be disclosed to us through third-party services, customers or advertising technology partners working with us.


This information is in the form of anonymized or aggregated data and/or does not identify, directly or indirectly, an individual. The information we receive may include elements such as a physical location or an anonymized mobile identifier.

4. How do we use your personal information?

We collect, use and disclose personal information for the purposes identified at the time of collection or as permitted by law. This includes, but is not limited to, the following means and purposes:

  • Respond to your requests when you contact us.

  • Establish and maintain business relationships with our customers, including account administration, billing and collecting due payments.

  • To facilitate the use of our website and ensure that content is relevant and presented in the most effective way for you and your device.

  • To develop our business and for marketing purposes, including through our newsletter.

  • Recruit staff and evaluate your job application.

  • Comply with applicable legal requirements.

  • Any other purpose for which you have consented at the time of collection, or which is permitted by law. 


In accordance with applicable legislation, Drako Media limits the collection of personal information to that which is strictly necessary to fulfill the purposes for which it is collected.  

5. Who can access your personal information?

Your personal information may be shared with the following persons to achieve the purposes indicated in the section above or otherwise with your consent:

  • Drako Media employees who have the authority and need to access personal information to perform their duties.

  • Certain entities that assist us in providing our services, such as subcontractors and third-party service providers who assist us in, including but not limited to, accounting management, e-mailing, legal advice, debt collection, services related to our website, data storage and IT support. These service providers have access to the personal information they need to perform their tasks and may not use this information for any purpose other than fulfilling their mandate. They are required to maintain the confidentiality of such information.

  • A buyer or investor in the case of an investment in or sale of our company.


We may also share personal information in other situations, such as with government authorities, when required by law.

6. Consent 

In most cases, Drako Media will obtain the necessary Personal Information directly from you, with your consent. Subject to the exceptions provided by law.


By voluntarily providing us with your personal information, you consent to its collection, use and disclosure in accordance with this Policy. In some cases, your consent may be "implied", meaning that your agreement is presumed based on your action or inaction at the time of collection, use or sharing of your personal information. We generally obtain your consent when we want to use personal information for a new purpose or for a purpose other than those identified at the time of collection in this Privacy Policy, in accordance with applicable privacy laws.


Please note that you may refuse to provide us with personal information. You may also withdraw your consent to the collection, use and disclosure of your personal information in accordance with this Policy by providing us with written notice, subject to legal or contractual restrictions. Withdrawal of your consent may affect our ability to provide you with certain services or to process your requests where the use and/or disclosure of your personal information is necessary. In certain circumstances, legal requirements may also prevent the withdrawal of your consent.


7. What are your privacy rights?

Depending on the applicable laws you may have the right to :

  • Obtain access to, rectify or delete personal information we hold about you.

  • Withdraw your consent (if applicable), as indicated in section 6 of this Policy.

  • Receive more information about Drako Media's handling of your personal information, including the categories of persons who have access to your information, the length of time they retain it, and the source of the information.

  • To be informed of a decision based exclusively on an automated processing (if applicable)

  • To obtain a copy of the personal information we hold about you in a structured and commonly used format (Portability).


To exercise your rights, please contact our Privacy Officer at the e-mail address indicated under section 12 of this Policy "Contact us".

8. How and for how long do we keep your personal information? 

We retain your personal information only for as long as necessary for the purposes identified in this Policy, or longer if required by law. When the intended use of personal information has been completed, the information is destroyed, deleted or made anonymous, unless we are required by law to retain it. 


Information held outside Canada

Drako Media uses services from suppliers located in Canada. All your personal information is therefore stored in Canada. 

9. Governance rules and other measures to protect personal information

Reasonable physical, technical and/or administrative safeguards and security measures have been implemented and are maintained to protect all personal information in Drako Media's custody or control from unauthorized access, use, modification, disclosure, accidental loss, or unlawful processing.


Drako Media has also adopted policies and practices that ensure the protection of your personal information, including:

  • The appointment of a Privacy Officer to ensure compliance with applicable privacy laws.

  • Internal policies and procedures that define the roles and responsibilities of our employees throughout the information life cycle and limit their access to information on a need-to-know basis.

  • Employee training in privacy and information security.

  • A process for handling complaints and requests relating to the protection of personal information, including any confidentiality incident involving personal information.

  • Contractual protections and other measures to ensure that service providers with whom we share personal information maintain adequate safeguards and security standards.

10. Cookies

What is a cookie

Cookies are small text files stored on your computer or mobile device. They contain information about the browser you are using and the pages you have visited.


Drako Media uses certain cookies on its website to generate statistical data concerning the performance and use of our website and to improve the browsing experience.


Disabling cookies:

You can delete or deactivate cookies at any time. To do so, please refer to your browser settings. However, if you disable the use of such cookies, some pages of our website may not be displayed correctly, or certain functions may not be available.

11. Changes to this Policy

We may review and update this Policy as necessary to keep up with changes in our practices and applicable law. Please check the “Effective Date” at the top of this page to see when this Policy was last revised. If the changes we make are material, we will highlight them where required by law, including through a notice on our websites. We encourage you to visit this page regularly for the latest information on our privacy practices. By continuing to use our website after the modified version of the Policy has been published, you agree to the changes made to this Policy.

12. Contact us

If you have any questions about this Policy or Drako Media's handling of personal information in general, you may submit a written request to our Privacy Officer:

  • Gabriel Mongeau

  • Chief Technology Officer 

  • Drako Media Group inc.

  • E-mail address: privacy@drakomediagroup.com