your new audience management platform is here

Euklid is an audience management platform that will allow advertisers to build their own location-based segments, customize existing DRAKO segments, or to more effectively leverage and enrich their own first-party data. The platform includes options to create, refine, and sustainably scale custom audiences, and activate across all DSPs & Channels.

3 types of audiences you can build on Euklid

  • Fence the rooftop or outline of a location to import Device IDs captured within those bounds for as far back as January 2019.

  • DRAKO has used Euklid to fence golf-courses, ski-hills, and other non-traditional locations previously excluded by 1 sq mile limitation of many competitor platforms.

use the geo-fence tool for GPS Retargeting

  • Real-time aggregation of data, inclusive of small/independent entities, and pre-packaged segments of all top 1500 brands in both US & Canada, with more that 10 locations.

  • Political voter segments based on users’ home locations across federal & state/provincial districts for both Canada/US , and Census/socio-demographic segments, such as revenue.

browse & customize data sets in the drako segment library

  • Possible inputs include: Physical addresses (eg customer, voter, client lists); Email addresses ; App & website data (IP & MAIDs)

  • Skale using DRAKO’s proprietary extensions to grow an audience to include Home, Work, or Social extensions; or hook with other datasets (eg socio-demographic data)

Elevate & skale your own data with the first party upload

skale

  • Euklid’s Home Extension “skales” to add device IDs detected in the same residence throughout night time hours during a week

    Also, includes other cohabitants’ IDs, assuming similar interests & lifestyle behaviour

  • Euklid’s Work Extension “skales” to add device IDs detected in the same location during a proportion of 9am-5pm hours throughout the work week

    Custom requests can be made for non-traditional work hours

  • Skale an audience to add IDs who are regularly seen in the same locations, separate from household and work extensions, considered a social acquaintance.

elevating your custom audience in 3 steps

1

Skale

●Expand audience to include IDs found at home address

●Expand to include IDs found at work address

●Expand to include IDs considered a social relationship to the ID (spent similar amount of hours in shared locations)

All Euklid audiences will give the user the choice of extensions & frequency

2

refine

●Opportunity to refine audiences (layering in frequencies & date ranges; DSP 3rd party segments):

●Exclude employees from a retail location, or even track visitor patterns

●By customizing the decile of frequency of the audience, Euklid can refine an audience to include only employees or lapsed customers, or other inferred audiences based on the amount of time spent in that location

3

activate

Once the audience is created & refined, Euklid can pass an audience directly to any DSP or social platform