Newswire - May 2022

Over three-quarters of advertisers feel the digital supply chain is an area where they are not satisfied with current levels of transparency (with not one single respondent saying they were "confident"). While the internal machinations of DSPs, SSPs, and exchanges can seem impenetrable, a high level of trust with smaller vendors and data partners is still crucial for success when it comes to allocating budgets, building audiences, or parsing through reporting. (AdExchanger)

It's no secret that media buyers are shifting their budgets to video, but there might be more behind the switch than just the exploding popularity of CTV. Last April's new digital tracking restrictions led to measurement and attribution challenges on social media, which seem to have caused many marketers to turn instead towards branding plays ⁠— where video can't be beat. (Digiday)

According to the latest annual report, U.S. digital advertising spend grew by 35% in 2021, hitting $189 billion and marking the largest year-over-year increase since 2006. This growth was likely accentuated by a recovery from the sharp downturns of 2020, but the industry was also boosted by dramatic growth in digital audio (up 58% YoY) and digital video (up 51% YoY). (Interactive Advertising Bureau)