Newswire - April 2022

The 2022 Super Bowl’s Coinbase ad featuring a QR code that directed viewers to their website was hugely successful at driving both awareness and online engagement. Coinbase isn’t the only advertiser to test out QR: These types of interactive elements can help turn a brand-building tactic like CTV into a tool for driving measurable performance. (AdWeek)

The long-awaited “Death of Cookies'' seems increasingly inevitable, but many marketers still haven’t put a plan in place for adapting to this cookieless future. Any agency dragging their feet should begin by surveying their dependence on third-party data before weighing alternatives like first-party solutions, direct publisher relationships, and contextual targeting. (AdExchanger)

A growing number of digital and linear TV advertisers alike are testing the CTV waters as streaming continues its meteoric rise among consumers – but it can be a struggle to parse through the “alphabet soup of digital television. This summary of the streaming ecosystem’s major players by The Trade Desk also includes a glossary to help marketers navigate the quickly-evolving vocabulary of digital video, from AVOD to OTT. (The Current)