Where Does Your Location Data Come From?

Many marketers know that mobile IDs are a great, “cookieless” alternative for addressability, but not as many have a solid understanding of this data’s origins. Location data generally consists of information collected about where a user’s device is located (such as longitude and latitude) and time-stamp information. Not all location data is created equal though — there are significant difference between the two primary methods of capturing mobile IDs (bidstream data or SDKs).