FrançaisProgrammatic is becoming invisible, argues one AdTech executive, as advertisers increasingly view it as a tool rather than as a standalone “channel.” He’s not wrong: Programmatic advertising tactics have become an integral part of the overall advertising ecosystem, and RTB (real-time bidding) is often a necessary practice when it comes to purchasing across many channels, such as Connected TV, Digital Out-of-Home, Digital Audio, Online Video, and (of course) Display.
