Our Data. Our Measurement. Our hands on the keyboard.

Run your
campaign with
Drako

Run your campaign with Drako

Our audiences and measurement tools were built by the same team that runs your campaigns. Drako Media is the activation arm. The service team that takes our proprietary data, our quality-scored audiences, and our measurement suite and puts them to work on your campaign. Strategy, deployment, optimization, and reporting, all handled by people who built these tools and use them every day. You get a team that doesn’t just know the system, they built it.

Programmatic, powered by Outcome Intelligence

Every campaign we run starts with Outcome Intelligence — from pre-campaign planning through mid-campaign optimization to post-campaign measurement. Every ID in every audience is individually quality-scored for relevance, tying audience quality directly to the real-world outcomes your campaign was built to drive.

In-House Data Ownership

We're in complete control of our data – guaranteeing no third-party fees or dependencies for our clients.

Transparent reporting

Track your campaign's process, keeping tabs on its performance through a platform that updates every day.

Flexible Terms

No minimum spend. No long-term commitments. We earn your business on every campaign.

Unique Added Value

Pre-Campaign Analyses, Lift-based post-campaign studies. The benefits of having everything under one roof.

Experienced Team

Over 30 years of combined programmatic experience, working as an extension of your team. Our people have managed thousands of campaigns across every major channel and vertical. We don't operate at arm's length. We learn your goals, your KPIs, and how your team works so we can fit in without slowing you down.

Platform Agnostic

We activate across 6+ DSPs and choose based on what's right for your campaign, not what's right for us.

THE BEST OF BOTH WORLDS

Hand us your goals and creatives, and we’ll take it from there: From strategy and audience building, to deployment, optimization and reporting. Since we’re both a trading desk and a data company, the data behind your audiences and the team running your campaign are under the same roof. That’s uncommon in this space, and it shows in the results.

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Our Campaign
Strategy

Our Campaign
Strategy

The Benefits of Programmatic Advertising

Programmatic advertising reaches people based on how they actually behave, and measures whether their behavior changed as a result. Instead of buying ad space and hoping for results, programmatic allows an advertiser to reach specific audiences, activate across all channels in real time, and track results down to store visits and competitive shifts. With Drako, that entire process runs on one connected system from audience to activation to outcome.

Drako Media. The team that turns audiences into outcomes.

Drako Media activates across all programmatic and social channels. From Spotify and CTV to Netflix and TikTok, reach your desired audience where they are actually spending time online.

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why choose drako?

Drako uses proprietary audience and measurement tools to build campaigns around how your target actually behaves. Every campaign runs on proprietary Outcome Intelligence: ID-Level quality scoring, real-time audience optimization, and measurement that ties spend to real-world results. 

Real-time Optimization

Our AI-powered dynamic audience optimization tools allow for bid-adjustments on an ID-Level. While your campaign runs, our system identifies which segments are driving results and shifts spend toward them automatically. Your budget stays focused on outcomes, not assumptions made at launch.

Addressability

Every ID is individually scored and audited; not the segment, the actual device. We right-size every audience to your campaign's scope, which means a $50,000 budget runs just as efficiently as a $500,000 one. You know exactly what's in your audience and why each ID made the cut.

First Party Data Scaling

Bring us your CRM lists, newsletter signups, or past purchasers. We'll scale them using our patented extension technology and turn them into right-sized programmatic audiences ready to activate.

Flexible Targeting

Add as many targeting layers as your campaign needs, the cost doesn't change. Since we own all our data and build every audience in-house, stacking geo, behavioural, demographic, and frequency filters don't come with added data fees. More precision without a bigger price tag.

Channel Coverage

We activate across broad and channel-specific DSPs, choosing the platform that best fits your campaign’s ideal outcome. Every targeting method is on the table, and the channel and DSP get matched to what your goals actually require.

Display

ONLINE VIDEO

DIGITAL AUDIO

CONNECTED TV

DIGITAL OUT-OF-HOME

NATIVE AND SOCIAL MEDIA

Traditional Programmatic Targeting

  • Geotargeting

    Geotargeting

    Target audiences in specific countries, states, cities, DMAs, congressional districts, or zip codes.

  • Behavioral Targeting

    Behavioral Targeting

    Target users based on behavioural and psychographic trends.

  • Contextual & Keyword Targeting

    Contextual & Keyword Targeting

    Align targeting with relevant contextual and search content behaviors.

  • Website Retargeting

    Website Retargeting

    Reconnect with past website visitors that have shown an interest in purchasing but did not complete a conversion.

  • Publisher Direct

    Publisher Direct

    Access a wide variety of PMP and PG deals through our extensive publisher library.