We build audiences to fit your campaign, not the other way around.

YOUR VISION, OUR DATA

YOUR VISION,
OUR DATA

Drako processes and analyzes over 25 billion data signals every day, allowing us to identify real-world movement patterns, and create segments rooted in meaningful behaviours.

Capabilities

  • PATENTED EXTENSION TECHNOLOGY

    PATENTED EXTENSION TECHNOLOGY

    Word of mouth. Digitized. Intelligently scale audiences without lookalike modelling, allowing for unprecedented relevance.

  • MARKET COVERAGE

    MARKET COVERAGE

    With data spanning over 150 countries, we provide an accurate worldwide view of audience behaviour that isn't limited by geography.

  • Industry-Leading Lookback Window

    Industry-Leading Lookback Window

    We have access to historical data in a processed and anonymized format, enabling flexible analysis of movement patterns across both recent and extended timeframes.

  • Polygon-Level Precision

    Polygon-Level Precision

    We don’t cut corners. All audiences are built using polygons, never relying on inflated radius targeting.

  • Cross-Platform Compatibility

    Cross-Platform Compatibility

    Any Platform. Any Channel. Drako Data is agnostic and can be activated across any DSP or social media network.

SYNDICATED SEGMENTS

Drako’s off-the-shelf segments are built using 100% SDK data, enriched with secondary sources, and based on overindexation to identify devices more likely to exhibit specific behaviors or characteristics.

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Behavioural Segments

Inferred/revealed habits

CA and US Census Demographic Segments

  • Household income
  • Age
  • Family structure
  • Language

Events Segments

  • Live event segments
  • Conferences
  • Seminars

Resident Segments

  • State
  • Province
  • DMA
  • City
  • County
  • Political District
  • Tourism segments

Political Segments

  • Canadian Federal and Provincial
  • US Congressional (Upper and Lower House)
  • US States
  • City elections

Characteristics

Our data manages to be vast, precise and powerful all at the same time. It’s difficult to list all the reasons that make our data so unique, so here are a few key ones:

POI and Satellite data that’s current enough to act on. Data that reflects where people are going today, not six months ago.

Privacy-first by design. We follow data protection standards across North America, Europe, and global markets. Your campaigns run without compliance risk.

Transparent scaling you can explain to your client. Every audience expansion is visible and auditable. No black-box lookalikes.

Audiences built around your campaign goals. Segments tailored to your KPIs Whether it’s foot traffic, conversions or market share, we ensure your budget lands exactly where it should.

Separate regulars, commuters, and one-time visitors. Presence-based patterns let you target by behaviour, not just demographics.

Data we collected, cleaned, and scored ourselves. Nothing inherited, nothing resold.

One audience on every channel that matters. Activate across programmatic and social without rebuilding segments.

Measurement that starts before your campaign does. Forecast before launch, optimize during flight, prove what happened after close.

POI and Satellite data that’s current enough to act on. Data that reflects where people are going today, not six months ago.

Separate regulars, commuters, and one-time visitors. Presence-based patterns let you target by behaviour, not just demographics.

Privacy-first by design. We follow data protection standards across North America, Europe, and global markets. Your campaigns run without compliance risk.

Data we collected, cleaned, and scored ourselves. Nothing inherited, nothing resold.

Transparent scaling you can explain to your client. Every audience expansion is visible and auditable. No black-box lookalikes.

One audience on every channel that matters. Activate across programmatic and social without rebuilding segments.

Audiences built around your campaign goals. Segments tailored to your KPIs Whether it’s foot traffic, conversions or market share, we ensure your budget lands exactly where it should.

Measurement that starts before your campaign does. Forecast before launch, optimize during flight, prove what happened after close.

Audiences built with your campaign in mind.

Unlock Precision with Customized Audience Targeting

We build every audience from our own data and score each user based on relevance to match your specific goals. Need a segment that matches your budget, your reach/frequency targets, and the outcome you’re after? That’s what our patented quality scoring does. You tell us the behaviour, and we build the audience around it. Using Euklid, our proprietary tool that analyzes real-world patterns, we create audiences aligned with any campaign’s KPIs. Activate through our managed services team or directly through your own DSP.

i want a custom audience

what makes our audiences stand out?

Infinite Customization

Travel distances, movement patterns, visit frequency, origin markets… Every signal we collect is a building block. Combine them however your campaign needs. The options don’t run out because the data doesn’t.

Home & Work Database

Identify employees and residents within census boundaries using home and workplace signals across Canada and the US.

First-Party Modeling

Bring us your CRM or first-party data. We’ll build custom audiences based around them and extend reach through our proprietary extension technology.

Frequency Distribution

Segment by how often people show up. Set your own thresholds to separate regulars from occasional visitors using decile-based distribution.

Events

Turn event attendance into an audience. We geofence the venue, filter by date, and intelligently expand the segment through our extension solutions.

Geo-Conquesting

Reach your competitors’ customers by capturing visiting devices seen at their locations and turning that foot traffic into your target.

Census Demographics

Build neighborhood-level segments using Statistics Canada and US Census data (including ACS) to apply real census-based characteristics to campaigns.

POI Database

One of the largest POI databases in the industry. Build audiences from observed visits across 1,500+ US and Canadian brands and category-level segments in every major vertical.

Infinite Customization

Travel distances, movement patterns, visit frequency, origin markets… Every signal we collect is a building block. Combine them however your campaign needs. The options don’t run out because the data doesn’t.

Home & Work Database

Identify employees and residents within census boundaries using home and workplace signals across Canada and the US.

First-Party Modeling

Bring us your CRM or first-party data. We’ll build custom audiences based around them and extend reach through our proprietary extension technology.

Frequency Distribution

Segment by how often people show up. Set your own thresholds to separate regulars from occasional visitors using decile-based distribution.

Events

Turn event attendance into an audience. We geofence the venue, filter by date, and intelligently expand the segment through our extension solutions.

Geo-Conquesting

Reach your competitors’ customers by capturing visiting devices seen at their locations and turning that foot traffic into your target.

Census Demographics

Build neighborhood-level segments using Statistics Canada and US Census data (including ACS) to apply real census-based characteristics to campaigns.

POI Database

One of the largest POI databases in the industry. Build audiences from observed visits across 1,500+ US and Canadian brands and category-level segments in every major vertical.

Custom Requests &
Additional Possibilities

We are regularly approached by clients with custom requests. If you’re not sure whether we can create a certain audience, reach a specific demographic, or reach the right region, just ask us! Our team is used to dealing with non-standard requests and coming up with creative, out-of-the-box solutions that you won’t see anywhere else.

LEARN MORE

every audience

starts here

Our proprietary audience management platform is what’s running under the hood.

Unparalleled Audience Customization

Euklid is Drako’s own audience management platform, built to create an extensive variety of audiences with advanced targeting capabilities.

Rooftop-Level Precision

Drako's custom rooftop fencing helps us build highly nuanced location-based audiences that we can effectively activate and scale across programmatic channels. With Euklid, users can search for any commercial address within North America, automatically fence the rooftop and add the captured devices to your segments.

Dynamic Polygoning Tool

Our proprietary polygonning tools make it easy to customize the necessary outlines to contour any desired area and create precise boundaries. Euklid can geofence golf courses, ski hills, airports and other non-traditional locations previously excluded by the limitations of many other competitor platforms.

1st Party Audience Extensions

No scale? No problem. Euklid easily maps 1st party devices to associated home, work and social circle connections, allowing for purposeful audience scaling without using lookalike modelling.

Worldwide Coverage

Our database spans over 150 different countries: Out-of-country behavior, travel patterns, and preferred destinations are all taken into account when finding your ideal customer.

TALK TO OUR TEAM

Some clients want the keys. Some want us to drive.

Activate Your
Audience

WE MANAGE

Want an audience, but have no way to run it yourself?

Outsource the campaign to our highly
experienced team for a trouble-free,
turnkey campaign management.

Outsource the campaign to our highly experienced team for a trouble-free, turnkey campaign management

YOU MANAGE

Have your own team, and are just looking for audience solutions?

Extract your custom audience from Euklid yourself and run it on the DSP or social media platform of your choice.

Extract your custom audience data from Euklid and run it independently on the DSP or DMP of your choice.