Case study
A private blood collection service, serving Montreal area in 12 locations for over 26 years, was looking to boost their online appointments while keeping a steady-stream of in-store customers.
Solution
This clinic wanted to increase their online conversions but also their offline conversions as they are as important as the other. We therefore relied on 2 strategies that for us would fit perfectly with their KPIs:
- Geo Targeting: We targeted every smartphone and other device that we could collect in the greater Montreal area
- GPS Retargeting: we targeted places such as hospitals, clinics, doctor’s office or any other place that would be related to the medical industry. Indeed, the client knew that if we target their audience in those places, we would have better results as the core target would have seen their ads
