Case study
One of the major pools specialists in Quebec aims to generate traffic in stores and maximize sales opportunities. They want to reach potential customers who have visited their website, as well as customers who are ready to buy a pool by targeting visitors from competing stores within 5km of their own locations.
Solution
The manufacturer wanted to increase their in-store visits within 4 months. Therefore, the strategies adopted for the ad campaigns focused on GPS Retargeting and Site Retargeting.
How did we do this?
For one strategy we collected all visitors that had been to the advertiser’s website, and for the other we targeted the visitors of all of their brick-and-mortar competitors.
