Case study


This popular chain of furniture and appliance stores has several megastores across Canada. They wanted to measure the effectiveness of their digital ad campaigns on their store visits. To do so, it was necessary to move towards a niche strategy by opting out of traditional paths.

Solution


This client wanted to increase visits to a dozen of their stores within a month and a half. We therefore exclusively chose a GPS Retargeting campaign.

How did we do this? We targeted the visitors to their competitor’s brick-and-mortar stores within populated commercial areas.

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Results


GPS Retargeting

1,082,751

Impressions
0.21 %
Average CTR
53.43 %
Geo Lift
2 227
Clicks
1.5 Month
Ad Campaign Duration

163

In-Store Visits

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