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Every dollar tied to a real-world result.
Every campaign we touch gets measured against real-world outcomes. Foot traffic attribution connects ad exposure to store visits. Geolift studies isolate your campaign’s true incremental impact. Market share lift shows whether you moved the competitive needle. We built these tools because impressions and clicks weren’t answering the question that matters: Did it work?
Understanding Tourism Insights & Travel Patterns
We help destinations, tourism boards, and government agencies understand who’s visiting and how they behave when they arrive. Origin and opportunity markets, travel distances, shopping patterns, dwell times; all from observed data, not surveys. That intelligence shapes smarter tourism campaigns at every scale.
Extended in-store attribution
Our patented extension technology goes beyond standard foot traffic attribution. When someone sees your ad, we don’t just track whether that device showed up at your location. We track whether related devices from the same household, workplace, or social circles did too. That means you’re measuring the full ripple effect of a campaign: the person who saw it, the spouse who walked in, the coworker who stopped by.
Nobody else on the market connects ad exposure to home, work, and social conversion in a single model. We built it because one device never tells the whole story.
Competitive Market Share Analysis
Standard attribution measures whether people who saw your ad showed up. We measure whether they showed up at your competitors’ locations less. Our market share lift analysis tracks movement across your locations and theirs, before and after a campaign, to show whether you actually pulled traffic away from the competition. Knowing your visits grew 12% is useful. Knowing you took 3 points of share from the brand across the street is the number your CMO actually wants to see.
Full-funnel campaign measurement
Drako built the tools to audit your campaign before, during, and after it runs; across every channel it touches.
Market Research
We map movement patterns, travel distances, and behavioral signals to show you who your audience is and where they’re concentrated before a single dollar is spent. That intelligence shapes where you invest, who you target, and what an ideal outcome looks like.
Dynamic Audience Optimization
Most audiences are static; built once, launched, and left alone until the campaign ends. Ours adapt while your campaign is still running. Our proprietary tools expand, tighten, or reshape audiences in real time based on what the data suggests. Segments driving results get scaled. Segments that aren’t get refined or replaced. Your audience evolves with your campaign instead of holding it back.
Real-World Outcomes
Measurement tools that show real-world impact, not assumptions. Foot traffic attribution reveals whether people who saw your ads actually walked in. Market share lift shows whether you pulled visits from competitors. Geolift isolates your campaign’s true incremental impact by comparing exposed markets to control markets. The proof your next budget gets built on.
Signal In, proof out
Data Collection
Drako processes over 25 billion data points daily, leveraging proprietary datasets used by our Media, Data and Analytics teams.
ID-Level Scoring
Every device in every audience gets scored individually using our patented system. Each ID is ranked by relevance to your specific campaign — higher scores mean less waste and better outcomes.
Multi-Channel Campaign Activation
Audiences can be activated by our Drako Media team across any programmatic or social channel.
Transparent Feedback
Pre-campaign planning/diagnostics and post-campaign measurement are provided to refine strategies and assess campaign effectiveness.
Customizable Dashboards
Dashboards offer the ability to track campaign impact, providing visibility and control throughout the process.
