All’s Well that Streams Well

The shift from SVOD (Subscription Video on Demand) to AVOD (Ad-supported Video on Demand) is gaining steam. Over the last two years, the U.S. has seen a 29% increase in households streaming AVOD, compared to only a 21% increase in SVOD. On the corporate front, high-profile advertising deals like those recently inked between Disney+ and The Trade Desk or Netflix and Microsoft highlight the same transition toward ad-supported business models.