Drako was founded in 2017 in Montreal as a trading desk. We spent years running programmatic campaigns for agencies, and we kept running into the same problem. Impressions were served, clicks were counted, but nobody was connecting the work to what actually mattered: did it drive business results?

The tools available to us were fragmented. Audience data in one place, activation in another, measurement somewhere else. We needed better tools to plan smarter, activate with precision, and optimize in-flight. So we built them ourselves. Today, those tools are available externally and used by partners across the ecosystem.

Drako Data provides the signal: Proprietary audiences right-sized to every campaign. Drako Media turns signal into execution. Drako Analytics closes the loop with measurement that proves real-world outcomes. Together, they form a unified Outcomes Engine, built out of necessity and proven in practice.